I'm Larry Swanson, a digital strategy and design professional who wants you to get the most value out of your content. The practices I use design the intelligent content foundation on which you build those interactions and interfaces. Content strategy gives you the business direction for your content efforts. You discover and articulate your content plans by aligning your customers' needs and your organization's goals.

Content modeling gives you a clear picture of your content. Visualizing and describing your content ecosystem before you build it brings it to life - and improves the lives of all involved.

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Content Modeling

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Content modeling gives you tools to visualize and describe your content-program ecosystem before it is built. It doesn't provide a map of the publications and other communications artifacts that are created but rather a conceptual map of the intellectual terrain that the content covers.

Information Architecture

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If content strategy is the family discussion at the kitchen table about how and why to clean up the garage, information architecture is the actual organizing project. Information architecture labels, categorizes, and organizes your content so that you and your readers and users can navigate and search it.

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