Business Details
17 Years
experience
Therapeutic Massage Services in Bloomington, IN
Established in 2009 by Lisa and Jim Keplinger, That's the Rub Massage Therapy Center has become Bloomington's premier destination for therapeutic massage and wellness services. Our team of licensed massage therapists, personal trainers, and corrective exercise specialists deliver personalized care rooted in the KI Process, a clinical approach to therapeutic massage. With over 15 years of combined experience, our practitioners specialize in advanced therapeutic techniques including deep tissue, sports massage, myofascial release, and facilitated stretching. We operate from a state-of-the-art facility featuring seven treatment rooms, a full-service training gym, and The Body Boutique retail space.Our commitment to excellence extends to community education through the Keplinger Institute of Therapeutic Massage & Wellness, where we train the next generation of massage professionals. Every session is tailored to individual needs, focusing on achieving specific therapeutic goals through evidence-based practices. Our facility's location in Bloomington's historic Graham Plaza places us at the heart of the city's arts district, surrounded by local artwork and within walking distance of major landmarks. We maintain rigorous professional standards while fostering a welcoming environment where clients can achieve lasting wellness transformations.
Services
Therapeutic Massage
Deep Tissue Massage
Sports Massage
Myofascial Release
Facilitated Stretching
Craniosacral Therapy
Lymphatic Drainage
Pregnancy Massage
Cupping Therapy
CBD Massage
Details
- Year established: 2009
Highlights and features
- We offer personalized therapeutic massage based on the proprietary KI Process
- Our team includes dual-certified massage therapists and personal trainers
- We operate the Keplinger Institute for professional massage education
- Our facility features specialized treatment rooms for facilitated stretching
- We maintain partnerships with Ivy Tech Community College's Massage Therapy Program
What people say
Amazing massage
Skilled therapists
Transformative touch
Personalized care
Exceptional results
Services
Therapeutic Massage
Our Therapeutic Massage service combines deep tissue techniques with myofascial release and trigger point therapy to address chronic pain and muscle tension. This clinical approach targets specific areas of concern while promoting overall wellness through improved circulation and toxin removal. Clients benefit from personalized treatment plans developed by our experienced therapists who utilize the proprietary KI Process to achieve measurable results. The service addresses both immediate discomfort and long-term musculoskeletal health.
Facilitated Stretching
Facilitated Stretching sessions improve flexibility and range of motion through guided stretching techniques performed by certified professionals. This service reduces muscle tension and joint stress while enhancing athletic performance and recovery. Our practitioners use evidence-based stretching protocols tailored to individual needs, whether addressing postural imbalances or preparing for physical activities. The sessions incorporate both active and passive stretching techniques to optimize musculoskeletal function and prevent injuries.
Craniosacral Therapy
Craniosacral Therapy utilizes gentle manipulations of the skull and sacrum to enhance central nervous system function. This non-invasive technique improves cerebrospinal fluid circulation and releases restrictions in the craniosacral system. Clients experience reduced stress, improved sleep quality, and relief from headaches and neck pain. Our therapists receive specialized training to deliver this subtle yet powerful therapy that supports the body's natural healing processes.
CBD Therapeutic Massage
CBD Therapeutic Massage incorporates 100mg CBD-infused cream to reduce inflammation and muscle soreness. This service combines deep tissue techniques with the anti-inflammatory properties of CBD for enhanced pain relief. Clients benefit from improved circulation, reduced muscle tension, and accelerated recovery from physical exertion. The treatment uses high-quality CBD products that meet regulatory standards while delivering targeted therapeutic effects through transdermal absorption.
Performance Rub
Performance Rub is a specialized sports massage designed for athletes and active individuals. This service combines deep tissue work with stretching techniques to enhance athletic performance and recovery. The treatment focuses on injury prevention, muscle recovery, and improved range of motion through targeted manipulation of soft tissues. Our therapists understand the unique demands of various sports and physical activities, tailoring each session to the client's specific training needs and performance goals.
People
Lisa Keplinger
Licensed Massage Therapist, NCBTMB
Lisa Keplinger co-founded That's the Rub in 2009 with extensive experience in resort spa development and massage education. She brings decades of industry expertise to our team, overseeing clinical operations and educational programs. Her leadership ensures our commitment to therapeutic excellence and professional standards.
Jim Keplinger
Business Owner
Jim Keplinger co-founded That's the Rub with a background in business development and wellness entrepreneurship. He manages strategic operations while supporting community education initiatives through the Keplinger Institute. His vision drives our commitment to professional growth and community engagement.
Conner Weir
Licensed Massage Therapist
Conner Weir specializes in therapeutic massage with expertise in myofascial release and deep tissue techniques. He creates personalized treatment plans to address clients' specific wellness goals. His approach combines technical skill with compassionate care to deliver effective therapeutic outcomes.
Amber Lawrence
Licensed Massage Therapist
Amber Lawrence offers therapeutic massage with a focus on holistic healing and personalized care. Her military background informs her approach to treating physical and emotional wellness. She combines technical expertise with empathetic support to help clients achieve their health objectives.
Emily Sjoerdsma
Licensed Massage Therapist
Emily Sjoerdsma provides therapeutic massage using techniques like Swedish, deep tissue, and lymphatic drainage. She creates relaxing environments that promote physical and emotional well-being. Her Ivy Tech certification ensures adherence to professional standards while delivering personalized treatment experiences.
Questions
What types of massage services do you offer?
We offer therapeutic massage, deep tissue, sports massage, myofascial release, craniosacral therapy, lymphatic drainage, pregnancy massage, and CBD-infused treatments. Our therapists customize each session to individual needs using the KI Process.
How do I book an appointment?
Book online through our website or call us at (812) 333-3393. Our scheduling system allows you to select your preferred therapist and service time for convenient appointment booking.
What should I expect during my first visit?
Your first visit includes a consultation to discuss your wellness goals, followed by a customized treatment plan. Therapists will adjust pressure and techniques based on your comfort level and therapeutic needs.
Do you offer gift cards?
Yes, we offer customizable gift cards for massage services and retail products. Purchase online or in our Body Boutique for any denomination to share wellness with others.
What areas do you serve?
We primarily serve Bloomington, Indiana and surrounding areas. Our central location in Graham Plaza makes us easily accessible for clients throughout Monroe County.
Do you accept insurance or offer payment plans?
We provide documentation for out-of-network insurance reimbursement. While we don't offer formal payment plans, we accept major credit cards and offer series packages for cost-effective treatments.
Reviews (4)
Marcey Tidwell
Jun 16, 2022
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(Edited to add: Me again adding to my review 7 years later - they are STILL wonderful! Kate is added to the list of stellar therapists; they are all tension exorcists :). You cannot possibly go wrong here. Gabrielle, Rachel, Krystal and Holly have all done amazing therapeutic work on me and my husband. Frequent workouts leave us pretty battered at times, and the performance and deep tissue rubs will have you back in fighting shape. Their knowledge of anatomy is without equal.
Stephen Pritchard
Jun 15, 2022
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Experience is positive from the front desk through checkout after my massage. Danielle is a superb master of her craft.
Tomasz Zembrowski
May 24, 2022
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Wonderful experience at That's the Rub! Such friendly and welcoming staff, and a level of care and professionalism I had not yet experienced. I was impressed with the vision and attention to detail of my therapist and left quite satiated with a strategy for growth and a stomach filled with in-house poultry . Highly recommend!
Laura Chancey
May 20, 2022
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I love this place. Been going for years and I can't say enough good things. They take the time to check in with each patient, transition from the outside world to one of peace and escape, and work to provide a highly individualized therapy plan. They're whimsical! They embody the essence of Bloomington and what humanity, passion and trust mean. If you've been feeling emotionally or physically out of sorts, consider That's The Rub. Ask questions! Speak up and they will work with you.
