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26 Years
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Your Path to a Career in Integrated Massage Therapy Starts Here
East-West Healing Arts Institute has been a national leader in fully integrated Eastern & Western massage therapy education since its founding in 2000. With campuses in Madison and Milwaukee, Wisconsin, the institute offers comprehensive 800-hour training programs that combine traditional Chinese medicine techniques with Western therapeutic approaches. Our curriculum emphasizes hands-on learning through student clinics, community service opportunities, and continuing education courses for licensed professionals.

The program prepares students for careers in massage therapy through full-time and part-time schedules, supported by experienced faculty with decades of industry expertise. Financial aid is available for qualified students, and our graduates benefit from strong job placement rates and an extensive alumni network.
Services
Asian Bodywork Program Continuing Education Courses Student Massage Clinics Gift Certificates Community Event Services Career Training Programs TuiNa Therapy Training Cupping Therapy Courses Sotai Technique Workshops Ethics for Therapists Seminars
Details
  • Year established: 2000
Highlights and features
  • We offer 800-hour training in fully integrated Eastern & Western massage modalities
  • Our faculty includes experienced professionals with decades of industry expertise
  • Full-time and part-time programs available at Madison and Milwaukee campuses
  • Community-based clinical education through student massage clinics and events
  • Financial aid available for qualified students through Title IV Federal Student Aid
What people say
Family-like environment Dedicated faculty Real-world experience Career preparation Transformational experience
Services
Asian Bodywork Program
Our 800-hour Asian Bodywork & Therapeutic Massage Program combines Eastern and Western techniques for comprehensive training. Students learn TuiNa, acupressure, and Western modalities through hands-on practice in our student clinics. The program prepares graduates for careers in therapeutic massage with full-time and part-time schedules available at both Wisconsin campuses.
Continuing Education Courses
We offer continuing education for licensed massage therapists including cupping therapy, Sotai techniques, and TuiNa specializations. Courses range from 6 to 12 hours with both theoretical instruction and hands-on practice. Our programs meet Wisconsin and NCBTMB credit requirements for professional development and skill enhancement.
Student Massage Clinics
Our student clinics provide affordable massage therapy services to the community while training future professionals. Clients receive treatments from supervised students practicing various techniques. These clinics offer practical experience in professional settings while making massage therapy accessible to the public at reduced rates.
TuiNa Therapy Training
Our TuiNa certification program teaches traditional Chinese medical massage techniques through structured routines and proper body mechanics. Students learn to integrate acupressure points with therapeutic massage while understanding meridian theory. The two-level program builds comprehensive skills in this specialized Eastern modality.
Sotai Technique Workshops
These workshops teach Sotai body alignment techniques developed through decades of research in structural correction. Participants learn to address musculoskeletal imbalances through movement-based assessments and treatment protocols. The program covers both foundational and advanced applications for various health conditions.
People
Dr. Xiping Zhou
Program Supervisor and Co-Founder
Medical Doctor of Oriental Medicine and Licensed Acupuncturist with over 30 years of experience in traditional Chinese medicine and massage therapy education.
Donna Boucher
Instructor
Certified continuing education instructor specializing in Sotai body alignment techniques with extensive experience in structural correction methods.
Questions
What massage therapy programs do you offer?
We offer an 800-hour Asian Bodywork & Therapeutic Massage Program with both full-time and part-time options at our Madison and Milwaukee campuses.
Are continuing education courses available for licensed therapists?
Yes, we provide continuing education in cupping therapy, Sotai techniques, TuiNa, and ethics for massage therapists with Wisconsin and NCBTMB credit options.
Do you offer financial aid for students?
Yes, we participate in Title IV Federal Student Aid programs and offer financial aid packages for qualified students through the U.S. Department of Education.
What locations do you serve?
We have two Wisconsin campuses in Madison and Milwaukee, serving students and clients throughout the state with additional community event services.
How do your programs combine Eastern and Western techniques?
Our curriculum integrates traditional Chinese medicine practices like TuiNa and acupressure with Western therapeutic massage methods for comprehensive training.
Are there opportunities for practical experience?
Yes, students gain hands-on experience through our student massage clinics, community events, and supervised clinical training programs.
Videos
Reviews (5)
Jim Howe
Feb 13, 2022 Report
Very nice place. Very relaxing to be there. Alyssa was fantastic. Took the time to hit all the spots that I didn't even know that were sore. You can tell that she really takes price in her work.
Jennifer Johnson
Nov 07, 2021 Report
Excellent experience overall. Staff was personable, professional and educated. Treatment was very detailed and thorough, very effective and highly recommended.
Shana
Aug 05, 2021 Report
I got a quality Swedish massage at a great price. Eva did a really good job communicating, before the massage, during and after. The environment is very peaceful, the paintings/decor are well done to the point where I was put at ease soon as I stepped off the elevator (I really appreciate that kind of thing, it's the details for me). Eva also gave feedback on places on my body that had more tension than others (I also really appreciate that sort of thing). Left feeling rejuvenated! Thank y'all!
May Yabut
Feb 16, 2021 Report
The students of this Institution are talented, fast learners and determined to reach their goal . They're AweSome
Brooke R.
Nov 19, 2020 Report
I could not have asked for a better Massage School education and experience. Not only did I learn TRUE holistic medicine, acupressure and massage but East West Healing Arts Institute groomed me for the business aspect of Massage Therapy, giving me all of the tools and confidence I need to be extremely successful in the world of bodywork and massage as a Sole Proprietor. I learned such a colorful spectrum of powerful healing modalities under the wings of highly skilled instructors who walked me through the transformational journey of discovering myself as a professional healer with their relentless patience and compassion. I'm glad I followed my gut when I found East West because this is literally the best massage school in WIsconsin.