Business Details
27 Years
experience
Your Trusted Source for Therapeutic Massage in St. Petersburg
At Alternative Therapy Center, we have dedicated ourselves to providing exceptional therapeutic massage services in St. Petersburg for over 25 years. Our team of licensed massage therapists specializes in advanced alternative therapies, including deep tissue massage, neuromuscular therapy, and sports massage techniques, tailored to address individual pain relief needs. We begin each session with a comprehensive consultation to understand your specific goals and develop a personalized treatment plan. Our practice is built on a foundation of expertise, with therapists who have studied extensively across the country in specialized modalities such as PNF Stretching and Thoracic Outlet Syndrome. As a locally owned and operated establishment, we prioritize client education and non-invasive pain management solutions.Our commitment to quality care has made us the oldest massage practice in St. Pete, serving everyone from weekend warriors to professional athletes. We maintain a client-centered approach, encouraging visits with all our therapists to find the best fit for your needs. Our convenient location near Downtown St. Pete ensures accessibility for all our clients. Through decades of experience, we have refined our techniques to deliver measurable results, focusing on long-term pain resolution rather than temporary relief. Our mission remains clear: to help clients achieve pain-free living through expert therapeutic interventions.
Services
Deep Tissue Massage
Cupping Therapy
Sports Massage
Medical Massage
Manual Lymph Drainage
Pregnancy Massage
Piezowave Therapy
Therapeutic Massage
Details
- Year established: 1999
Highlights and features
- Over 25 years of specialized therapeutic massage experience
- Comprehensive pre-massage assessments for personalized treatment plans
- Advanced training in neuromuscular therapy and sports massage techniques
- Locally owned practice with nationally certified therapists
- Proven results in resolving chronic pain conditions
Associations and certifications
- National Certification Board for Therapeutic Massage & Bodywork (NCBTMB)
What people say
Knowledgeable and helpful
Effective pain relief
Personalized treatment plans
Expert level techniques
Long-term results
Services
Deep Tissue Massage
Targeting chronic muscle tension and pain through focused techniques that reach deeper muscle layers. This treatment addresses conditions like lower back pain, sciatica, and sports injuries by breaking down adhesions and improving mobility. Our therapists use controlled pressure to release muscle knots and promote healing, particularly effective for clients with repetitive motion injuries or postural imbalances.
Cupping Therapy
Modern application of traditional Chinese medicine using controlled suction to enhance blood flow and reduce muscle tension. This therapy effectively treats neck pain, back pain, and restricted fascia by creating negative pressure that stimulates circulation and tissue repair. Our practitioners combine cupping with contemporary techniques to address conditions like thoracic outlet syndrome and IT band tightness.
Medical Massage
Specialized treatment protocol for specific medical conditions requiring practitioner analysis and targeted intervention. This service addresses migraines, plantar fasciitis, and TMJ disorders through evidence-based techniques that focus on affected areas rather than full-body relaxation. Each session includes detailed assessment and treatment planning to achieve measurable therapeutic outcomes.
Manual Lymph Drainage
Gentle rhythmic movements stimulate lymphatic circulation to reduce swelling and enhance immune function. This technique benefits post-surgical recovery, chronic inflammation conditions, and overall wellness by supporting the body's natural detoxification processes. Our therapists use specialized training to direct lymph fluid toward healthy nodes for effective drainage.
Piezowave Therapy
Non-invasive treatment using acoustic waves to accelerate healing and reduce chronic pain. This technology effectively treats musculoskeletal conditions by stimulating blood flow and breaking down scar tissue. Our therapists use handheld devices to target specific areas with precision, providing rapid relief for conditions like fibromyalgia and arthritis while improving mobility.
People
Gina Hubany
Owner & Licensed Massage Therapist
Nationally certified therapist with over 25 years of experience specializing in neuromuscular therapy and sports massage. Developed expertise in treating thoracic outlet syndrome and TMJ dysfunction through advanced training across the country. Leads the practice with a focus on education-based pain management.
Kendra
Licensed Massage Therapist
Former Air Force member with neurosomatic training, combining kinesiology and postural analysis in treatments. Specializes in helping clients understand their body mechanics through movement-based therapy approaches. Brings operational management experience to client care coordination.
Amy Goad
Licensed Massage Therapist
Experienced practitioner trained in Puerto Rico, Louisiana, and Florida with focus on sports massage and neuromuscular therapy. Combines outdoor activity expertise with therapeutic techniques for active lifestyles. Specializes in treating athletes and outdoor enthusiasts.
Bailey
Licensed Massage Therapist
Yoga-trained specialist in deep tissue and lymphatic drainage massage with focus on chronic pain management. Integrates movement therapy principles into treatment protocols. Committed to lifelong learning of healing techniques for comprehensive client care.
Dianne
Licensed Massage Therapist
Specialist in sports massage and stretching techniques with extensive experience treating active individuals. Combines deep tissue work with mobility-focused therapy to improve functional movement patterns and reduce injury risk.
Questions
What makes your therapeutic massage different from regular massage?
Our therapeutic massage includes comprehensive pre-treatment assessment and targeted techniques for specific pain conditions, focusing on long-term resolution rather than temporary relief.
Do you treat specific medical conditions?
Yes, we specialize in treating conditions like sciatica, TMJ disorder, plantar fasciitis, and carpal tunnel syndrome using medical massage protocols tailored to each client's needs.
Can I try different therapists?
We encourage clients to work with multiple therapists to find the best match for their specific needs and treatment preferences.
What should I expect during my first visit?
Your first session includes a detailed consultation, movement assessment, and personalized treatment plan development before receiving targeted therapeutic massage techniques.
How long do sessions typically last?
Treatment sessions are available in 30, 60, or 90-minute durations depending on the complexity of your condition and treatment goals.
Do you offer package deals?
We offer discounted 4-pack sessions for regular maintenance therapy while maintaining flexibility in scheduling and therapist selection.
Reviews (7)
Brenda Merchberger
May 21, 2022
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The center has convenient online booking. Gina quickly found my problem area and worked her magic. I'll be back!
Sharon Walker
Jan 29, 2022
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I was in so much pain and called for an appointment. I was so lucky that Gina called me right back and I got an appointment with Amy for that evening. She was so gentle and so careful and was determined to help me feel better. She definitely made me feel better. I finally got some sleep that night which I hadn't got in the two prior nights. I definitely recommend them to make you feel better. They truly care and want you to feel better. Thank you ladies, Sharon Walker
Stephanie Smith
Sep 09, 2021
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Nice place, wonderful massage therapist. Amy knew exactly what was needed to release the pain in my shoulders. She was very kind and made it easy to feel comfortable.
Kelli Houdek
Aug 30, 2021
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Amy was wonderful. She is both warm and skilled. She was very thorough in her approach and was very concerned for my comfort and safety. She did a great job identifying and treating my problem areas- specifically my injured shoulder and my tight psoas. I can't wait until my next session!
Caroline Meers
Aug 24, 2021
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This is my go-to place for a sports massage. Gina is a amazing - she fixes me and keeps my body working! Other massages offered as well and are great!
Ansley Boyd Haskins
Mar 13, 2021
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I'm so lucky to have found this business. My life has benefitted greatly in the short time I've been going. Gina is a godsend and is extremely knowledgeable. Knowledge is power and Gina is extremely powerful. Each time I leave her office, I can walk better, feel better physically as well as emotionally. I'm forever grateful for her and her way of healing.
Duane Coad
Feb 17, 2021
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Wow, what a great find. Professional, deep if you want.and very good. My first time in was so happy I have booked my second visit. I have a high stress job and this is my relief.the owner was so confident in her staff they said if the massage was not to my liking it.the next was free.no need for that. I happily paid.
