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I Am Salon & Day Spa We are a full-service salon and spa that strives to be the best not only in Wilmington but the surrounding areas. We stand behind and guarantee our work 100%. All services are provided by North Carolina State licensed stylists, techs, estheticians, and massage therapists. All massage services are provided by North Carolina Licensed Massage and Bodywork Therapists.

Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.
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I AM- 2 of the most powerful words for whatever you put after them shapes your reality. I AM Salon and Day Spa is a full-service Aveda concept salon and spa that was established in 2013. We live by the Aveda mission globally as well as locally. Each month we partner with a different local charity and come together as a team to really make a difference.
I grew up in Michigan and relocated to Wilmington, NC in 2001 which I now call home. I am a mother, foster mother, aunt, big sister and wife. I love traveling to Asia, getting tattoos and drinking champagne. I have been with I Am Salon and Day Spa since 2009. As an Esthetician with over 10 years of experience, I have spent many years in an ever growing field keeping up to date with the latest beauty and skincare products and services in order to better serve and educate my clients.With a background in Fine Arts, Architecture, Skincare, and a touch of OCD, this makes for the perfect recipe for Microblading and PMU.
Reviews (28)
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Bryan H.
Jun 17, 2022
I want to save time for any well-qualified candidates applying for their coordinator or future management positions. They posted a salary range of 13-16hr. I interviewed with the manager that said I was way over qualified for the position Aveda Grad, licensed in 3 states with 16 years of industry experience and the owner tried to offer me 15! She said in a month we could review and possibly move me up to 16.

My issue with employer pay baiting practices like these is they waste everyone's time! If someone like me didn't qualify for your top dollar, then who would? What candidate were you really willing to pay that. I surmise based on the situation you were never willing to pay that salary. So, next time please just put what you're willing to pay. Also, your breakroom is really small. You're opening up a second location but can't offer healthcare and a proper breakroom to the employees that have supported you for so many years.

It didn't exactly make me see a future there. Promising the potential to move up in the company but immediately not seeing value in your future employees says a lot. There is no need to negotiate with employers like that. You're starting off fighting for your worth when they didn't see it from the beginning. Anyway, thanks "opportunity" Sunni!

In response to Sunni saying I missed my first interview, which she did on Google. Sunni, you're lying. I was invited to interview with Meghan almost a year ago, but I declined. You later fired her, so not as if she could be asked. Seems like you have a lot of turnover, perhaps you're starting to forget. That's why I posted our convo below.

To help you remember the TRUTH! I would never no-show an interview. I didn't even cancel the first one. I just didn't take one! Furthermore, if your ego was so bruised by my turning down the first interview you shouldn't have wasted SO much time trying to interview me again. Best of luck! I know I'll be hearing from you since you're so defensive and downright combative. It's no wonder you can't keep people. Attached below is Proof that I never had a prior interview.

The owner is lying to make herself feel better. Not that it helped! Do you think saying someone missed an interview justifies paying them a dollar less? That just makes her look worse. If something like that really did happen you would likely either hire them or not hire them. You wouldn't pay them less for it. Or maybe she would. If anyone canceled interviews or pushed times it was her.

She was out with COVID since Tuesday. I understood her need to move the appointment dates and times around, as I am sympathetic to ANYONE in that situation. I just hope she doesn't put the clients as risk. It seemed as though she could care less about having COVID. Said it was more of an inconvenience than anything. Again, hope she didn't compromise the safety of others.
Nefertari Dantzler
May 25, 2022
Rarely do I leave reviews, however I had to provide feedback for I Am Salon and Day Spa. I am visiting the Wilmington area and needed my hair done for a concert. The salon gets 5 stars for 1) accommodating last minute appt, 2) great customer service, 3) clean and calming waiting area, 4) location, 5)!hair stylist, shout out to Tara for doing a great job!
Amy Inmam
May 05, 2022
I am posting for Melanie Garnder- Sunni did my eyebrows and she was wonderful! People ask me all the time who did them for me and I recommend them to her. I can not say enough of wonderful things about Sunni. Shes amazing!
Kristy Driggers
May 03, 2022
Sydney was amazing from helping me decide what makeup would look best on me to helping feel confident in myself. Tara styled my hair quickly and professionally. Great job ladies.
Janelle Lilley
Apr 05, 2022
Hannah was awesome. She did a great job and really listened to me to make sure my cut was perfect. She also recommended a new hair treatment that I will schedule during a follow up visit.
Joy Sharp
Mar 15, 2022
The massage therapist was quite chatty despite my shortness and explanation that I was there to relax. It wasn't awful but I wasn't relaxing. Probably should be more clear next time. Facial was amazing. I think I slept through most of it. I will go back.
Katie Whaley
Feb 25, 2022
Had a couples massage with my husband. After my husband said he can not believe he waited almost 40 years to get one. He felt so relaxed. Rob helped me understand what I could do to relieve my migraines and really focused on the areas with the most tension. My husband and I will most definitely be back.
Lily Drake
Feb 24, 2022
I've been a client for close to 20 years. I have greatly missed certain stylists who have left over the years. Shannon Camero had big shoes to fill and she had been my stylist for years. I finally found my new stylist last week who could look at my pics and understand where I was with my current cut and moving forward with my goal of a shoulder length lob in the months to come. I'm very excited to Welcome Tara Mills to I Am Day Spa. I hope she stays for many years to come.
LaShaunta Smith
Feb 11, 2022
I recently went on my birthday. This place is so professional which I love. I got a massage and facial. I love that u get the option to add on things that u could not add on when booking online. The massage was amazing I need to get more of those. The facial was not bad. The only thing I would say for facials to improve is I'm not sure why they do not use steam on my face.

I feel like not using the steam machine made it to where many of my blackheads are still seem and I did not walk out with the complete glow I was expecting. Also they should just make sure they are cleaning your face off completely before you leave. I had little pieces of face mask on my face that I was still peeling off in certain areas I also had a wax from here which was great.

The only thing that was a shock is that they wax your whole entire butt for a Brazilian which I'm not use to and it caught me off guard and they also waxed the hair on my stomach near my belly button. I'm from a different state so although all hair being removed in that area is amazing I think they just have to give a baby warning when booking or at least ask client permission. Other than being caught off guard a little I was comfortable
Leah Nicke
Jan 06, 2022
Sydney was very professional and knowledgeable about lashes and made me feel very comfortable. This was my 2nd time getting lash extensions and I will definitely be a repeat customer- I already have my next appointment made. They look amazing and I've gotten several compliments
Nadine Wyly
Dec 02, 2021
The salon needs to be more consistent and hold truth to the service that was offered on the menu. My friend and I had a deep tissue massage and received totally different care. She received hot towels, hot stones and more to her massage, I did not receive any of that. If you are gonna have your massage therapist treat each client different don't let it be that different in the same party.

Also I booked a haircut with a gloss treatment and a scalp massage I was done a few minutes after my friend, who had a wash and blow out. The gloss and scalp treatment was a joke. When you say a 15 minute scalp massage will be done, it needs to full-filled. Not worth the money! Staff was super friendly and really kind but the service was okay.
Maggie S.
Mar 23, 2021
I'm pretty disappointed to be honest. I never spend money on myself or do anything for me. Eye brow mapping is something I've always wanted to do, so I decided to do something for me. There was no mapping done. All she did was wax my brows and use a pencil to fill them in. Although Sydney was super nice and did a good job waxing my brows, that's all it was and the only reason I'm giving any stars at all.

I could've gone anywhere to get just waxed. In the description of the brow mapping it says you also get a pencil and sharpener and they show you how to best use it. I was charged $25 for the pencil (never got the sharpener) and $25 for the waxing (which I paid when I booked online). The description is very deceiving. I just way overpaid for the services I got.
Mary B.
Dec 20, 2020
Best experience I have had when it comes to a salon. Online booking was simple and easy. When arriving and checking in, everyone was nice and friendly. The salon itself was clean and neat. The shampoo, hands down was the best shampoo I have ever had. Liz is not only a stylist. she is a magician! She looked at my hair, which has not been cut in a year, we talked about what I usually do with it and then she worked her magic! She took my long, unstyled mess and turned it into the most fabulous cut I have ever had! I cannot wait to go back!
Cindy G.
Aug 14, 2020
I had an awesome full body massage with KaLena. Talk about an out-of-body experience! KaLena gave me an absolutely amazing massage. I have had massages in the past and they pale in comparison to my service that I received with KaLena. I will be back! I highly recommend you book with this beautiful young woman!
Michelle D.
Aug 06, 2020
Sunni is wonderful. She is very accommodating as our appointment needed to be changed due to loss of power after the hurricane, but she was able to get get us in the next day. She does an amazing job on brows!
Kim Marie P.
Jul 24, 2020
I never have written a bad review, but unfortunately I have to on this one. I had my 1st visit at this Salon and I was happy. Covid hit and my second appointment was delayed, as everyone was experiencing. That was ok. I waited and very happy when they opened. My appointment was again with the same woman, begins with K and she is a little older than the rest of the stylists.

I was booked for a cut, highlights, blow-dry, style. Left with it wet, paid the 200.00. was told because of Covid they don't blow-dry. Oh, but if you come after 5pm you can and yes we still charge the same price. We'll, I looked at my hair when I got home. My sister said, what did they do? Horrible! Went back after 5pm.she supposedly fixed it. My hair looks shredded now. Can't style it, just have to grow it out and I out 200.00 for a mess!.
Jennifer G.
Feb 02, 2020
Kelly is such a great stylist and so sweet. She always makes me feel good and puts a smile on my face. My cut is perfect and the price is right too. From the moment I arrived until I checked out, I had excellent service.
Jeannie W.
Jan 14, 2020
This is a top notch salon. Personal customer service beginning to end. Meghan, my stylist is awesome. She listens and takes time to encourage and explain.
Thailine A.
Dec 18, 2019
Just got my haircut today with Brittany Bell! I really love it! She is amazing, so nice and really listened what I wanted to do. She takes her time with you. And do an amazing job washing your hair too. I'm very picky with my hair and she got it just right. Her massages are amazing and very relaxing. Plus they give you a cute complimentary service.

I won't tell you what. you gotta come to know it. Definitely will come back! The place is also so cute and clean. Worth every penny. The girls st the door are also very helpful and nice!
Tonya M.
Aug 28, 2019
I went in yesterday for highlights. After washing my hair, the stylist was having a difficult time getting all of the tangles out. She had to cut it out of my hair. Furthermore bleach/dye got all over the back of my shirt. While I understand this sometimes happens, the stylist could have told me and apologized. It was the first thing my husband said when I got home so it was very noticeable.

This salon is quite pricey to be so careless. The manager did reach out to me and offer to pay for the shirt. However she wanted me to bring the shirt in for proof. I had already thrown the shirt away and wasn't willing to dig in the trash can for it. The manger says she can't fix what she doesn't know about. I guess my word isn't enough for her.
Nc H.
Apr 27, 2019
Great spa, been looking for a full service spa and salon and have found it here with their friendly professional staff. Giando Perrazoli Gabe me one of the best massages I have ever had and I have had many.
Aileen F.
Mar 06, 2019
The best facial I've ever had. Andrea was professional and SO sweet. My face feels and looks amazing. The atmosphere is relaxing and inviting. I can't wait to go back!
Tracel W.
Oct 31, 2018
Melissa is absolutely amazing at making my hair look and feel healthy. She truly understands how to work with curly hair. My color and keratin treatments always come out great. Highly recommend her!
Joanna H.
Oct 15, 2018
Britney is fabulous! I have very thick hair and she makes it feel like silk! This is my favorite salon in Wilmington!
Kiki M.
Sep 27, 2018
The walls are thin and you can hear conversations through the wall. It's hard to have a relaxing massage when you have to focus on not listening to someone talk who is getting a pedicure. I would not recommend getting a massage for that reason. I made mention to the receptionist and owner (I think), who blew it off to being busy. No thank you!
Taylor H.
Nov 20, 2017
My partner and I were in visiting town on the weekend of my birthday and I set up a balancing massage and haircut appointment with a scalp scrub. When we got to town my partner decided he also wanted a haircut and scalp scrub and they were great about fitting his appointment in at the same time as mine. I am a massage therapist so my expectations for what I consider to be a great massage and pretty particular, but the body work I had done this day was amazing! Maria is the best!

She relieved all my pain, even things I had been feeling for years. Very intuitive skilled therapist. I can't wait to visit town again and rebook with her. Our hair cuts and scalp scrubs also went really well. My partner and I loved his cut and style SO much. His stylist Jennifer did such a great job. We live in Asheville and can't wait to get back to Wilmington so we can visit again! Thanks so much for an awesome experience for us both!
Kerry H.
Jun 14, 2016
Ab-fab experience here with Natasha and a stress-relief massage! All staff very nice, environment relaxing, place seemed VERY clean! They use Aveda products in the massage, and I love these because you don't feel greasy afterwards & my hair was silky smooth from the oil with no sticky/greasy feeling. They do show you the product they use afterwards, but it's only a suggestion.there was NO hard sell on my visit!

You can sometimes hear folks talking in adjacent rooms (just the over attire of talking, not actually hear conversations), but I had no problems with easing into the soft music & lovely aromas to really enjoy and RELAX! I get massages regularly, and 'I AM' will be my Carolina Beach pit stop! Same day appointment, easy! And they honored my yelp coupon with no issue also, and let me use some of the extra towards tip too! Be sure to read some of the positive Google reviews before reading all of the negative ones on yelp!
Scott L.
Dec 18, 2015
This place is fantastic. I've had massages, facials and hair cuts at I Am. The staff is professional and makes you feel comfortable and at home. The atmosphere is inviting and tranquil. I would highly recommend a stop at I Am for your relaxation needs. Thank you I Am for everything.